Mombasa based Pilipili FM has rebranded to Asena FM.
The radio station declared redundant all staffs and poached staffs from Radio Kaya.
Asena FM will also broadcast in the Mijikenda languages in its bid to rival Radio Kaya. The two stations are now fighting to control the coast audience
The Mediamax limited owned radio station has lined up a series of roadshows to popularize the station.
The station is still on its hiring spree. A section of presenters was also poached from Pwani Fm.
Radio kaya Managing director Rose Mwakwere said the station is still firm despite the exit of presenters.
Those who left the station were mid-morning presenter Mgeni Shaban aka Sister Sharniez, drive show Presenter Gunga kitsao aka PPO, Fatuma Mwangala aka Toto bomba la Kaya, Bahati Ngazi, Teddy Nyae Watinga Cyrus Ngonyo, Mariam Gao and Michael Otieno.