The Media Council of Kenya (MCK) has launched a nationwide public consultation initiative to revise its Code of Conduct for the Practice of Journalism in Kenya.

The council held a two-day engagement that brought together over 30 journalists, media owners, and other media practitioners from Kilifi and beyond to provide feedback on the updated code to modernise media regulation.

The revised Code seeks to address the evolving challenges of Kenya’s dynamic media landscape, particularly in the digital age where social media, blogging, and online platforms play a growing role in information dissemination.

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MCK Mombasa Regional Coordinator Maureen Mudi emphasized that the current code, developed over a decade ago, no longer serves the needs of modern journalism.

“The existing framework was created in a different time and lacks provisions for modern dynamics, such as social media, blogging, and digital platforms. This review is essential to align Kenya’s journalism practices with global standards and address ethical gaps in digital content,” said Ms Mudi.

The initiative follows a 2023 High Court directive that required the MCK to align its Code of Conduct with the Communications Authority of Kenya’s (CAK) Programming Code.

In response, MCK was also granted the mandate to develop a Programming Code, previously under the sole purview of the CAK, thereby bolstering MCK’s role as the principal regulator of media ethics and practices in Kenya.

During the Kilifi forum, Complaints Commission Commissioner Polly Gathoni took participants through the Rules of Procedure for the Media Complaints Commission. The session aimed to empower journalists with the knowledge to navigate complaint processes and uphold professional conduct in the face of ethical disputes.

MCK manager for press freedom and advocacy Leo Mutisya highlighted the legal foundation for inclusive public participation, citing Articles 10 and 118 of the Constitution, which promote national values and public involvement in law-making.

“Democracy demands that regulations affecting citizens reflect their input,” Mr Mutisya said. “The revised code will apply to all news disseminators, from mainstream outlets to digital bloggers, making inclusivity in this process essential.”

Mr Mutisya further explained that the draft Code already incorporates input from critical stakeholders, including media unions such as the Kenya Union of Journalists (KUJ), the Association of Media Women in Kenya (AMWIK), legal experts, and relevant government ministries.

“This collaborative approach ensures the document balances professional standards with practical realities,” he added.

“Transparency and accountability are at the heart of this process. We are committed to ensuring the final document reflects the collective will of Kenyans while safeguarding media freedom and integrity.”

Once finalised, the revised Code of Conduct for the Practice of Journalism in Kenya will be presented to Parliament for formal adoption, a move expected to significantly reshape ethical journalism and reinforce media professionalism across both traditional and digital platforms.