Kenyans will soon be able to pay Sh20 a day for a smartphone in a new plan by Safaricom to offer affordable devices across the country.
The Lipa Mdogo Mdogo plan was announced on Wednesday by Safaricom PLC CEO Peter Ndegwa.
Ndegwa said Lipa Mdogo Mdogo aims at empowering customers currently on 2G devices to upgrade and enjoy high speed internet connectivity.
The package, in partnership with Google is based on insights and lessons from the Maisha Ni Digital campaign that saw over 1 million customers acquire 4G enabled devices.
The new campaign seeks to empower an extra one million customers to upgrade to 4G enabled devices in this financial year.
Ndegwa said smartphone devices are critical in supporting the new veracities brought about by COVID-19.
“This proposition aims to support Kenyans during and beyond this pandemic by enabling them access more opportunities, be it learning, working or running businesses from the comfort of their homes,” said Ndegwa.
More details on the package will be released by the end of this quarter, the telco said on Wednesday.
“We believe that this collaboration with Safaricom will bring more Kenyans access and the means to partake in the opportunities that exist online,” said Mariama Abdullahi, director, Android and Platforms Partnerships for Africa C1 – Public.
Majority of Kenyans access the internet via mobile broadband according to the communication authority data which shows mobile data subscriptions, as of December, stood at 39.2 million.
Approximately 60 per cent of the mobile phone install base is still on 2G feature phones and 40 per cent smartphones with key barriers to people coming online being device and data affordability.
“With continued rollout and expansion of 3G, 4G and fibre optic infrastructure, more Kenyans especially in rural areas will be connected to better quality broadband services,” CA notes in its latest report.
Safaricom accounts for 35.3 million of the total 54.5 million mobile subscriptions in the country, having slightly dropped a by 0.1 percentage points.
“In FY20, my aim was to ensure the organization focused more on the customer, regaining both the customer trust and market share.We have stayed the course,” outgoing CEO Michael Joseph said yesterday.